Market Overview

The Lakeland-Winter Haven Metro Survey area is the nation's 104th largest market, and serves the growing Central Florida Heartland region between Tampa and Orlando. The Lakeland-Winter Haven total Survey Area covers Polk, Highlands, and Hardee counties. The New 98.3 FM, "The Rose", WWRZ's studios are located in Lakeland, the market's largest city along the bustling I-4 corridor.

Among the many major corporations calling the Central Florida Heartland home are Publix, Discount Auto Parts, Scotty's, and Breed Technologies. You will also find beautiful Cypress Gardens, and the Winter homes to the Kansas City Royals, Cleveland Indians, and Detroit Tigers right here in our market!

The New 98.3 FM "The Rose" WWRZ serves the entire Central Florida Heartland area with its 50,000 watts of continuous power including Polk, Hardee, Highlands, and DeSoto Counties. Nobody can deliver an audience better in these counties than The New 98.3 FM "The Rose", WWRZ.