[ The ROSE 98.3 FM - WWRZ ]

Station Profile

We are the New 98.3 FM "The Rose", WWRZ the All New and only 50,000 watt radio station in Polk, Hardee, Highlands, and DeSoto counties playing Continuous Lite Hits of the 80's and 90's.

At the New 98.3 FM "The Rose", WWRZ serves the entire Central Florida Heartland region with maximum power of 50,000 watts 24 hours a day. Reaching Lakeland, Winter Haven, Sebring, Wauchula, Arcadia, and through most of Central Florida, the New 98.3 FM "The Rose" WWRZ targets adults 25-54 with a fresher, brighter variety of music from artists like:

Whitney Houston
Billy Joel
Elton John
Chicago
Gloria Estefan
Mariah Carey
Phil Collins
Michael Bolton

without a lot of talk. In fact, at the New 98.3 FM "The Rose", we let the music do the talking, stopping only twice per hour to showcase our clients commercials.

Rise and shine with the New 98.3 FM "The Rose" morning team, playing the most music in the morning! The New 98.3 FM "The Rose" is the perfect mix of music with just the right amount of news, information and weather. Middays mean "The Rose" "Office at Work Network" then take "The Rose" home from work everyday!

The New 98.3 FM "The Rose", WWRZ uses state-of-the-art equipment, with all music on digital hard drives protected from power outages by our auxiliary generator. Our award-winning production and creative staff is yet another reason why "The Rose" will be a dominant radio force in the Central Florida Heartland region.

The New 98.3 FM "The Rose", WWRZ is known for providing the most music ... without the clutter, the talk, or the interruptions. "The Rose" is the perfect companion at work, in the car, and at home. In addition, to our promotional involvement in the community, we aggressively seek new listeners by promoting "The Rose" throughout the Central Florida heartland, drawing even more attention to the New 98.3 FM "The Rose", WWRZ and its advertisers.